Safe Space – Marketplace Furniture Terintegrasi Fitur 3D untuk Area Jakarta

Prayudhana, Aryo and Adrian, Adrian and Mardikawanti, Arum and Adisaputro, Yonatan and Nugroho, Natasya N. (2021) Safe Space – Marketplace Furniture Terintegrasi Fitur 3D untuk Area Jakarta. Masters thesis, Universitas Prasetiya Mulya.

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Abstract

Safe Space is a special business in marketplace furniture equipped with features of designing 3D and 2D. This feature makes it easier for consumers to choose goods, visualize, and also compare some furniture from several vendors in one platform. With funding of IDR 5,250,000,000 in the beginning, IDR 1,500,000,000 in the first year, and debt cost IDR 750,000,000 in the first year. Safe Space was launched by operating advanced e-commerce technology and also the creation of brand awareness in the first 5 years. Safe Space is projected to achieve a break even point in the second year with Average Return on Investment 2.77; Where the Net Present Value company in the fifth year reached Rp. 12,347,290423, -. Safe Space merupakan bisnis marketplace khusus furnitur yang dilengkapi dengan fitur mendesain 3D dan 2D. Fitur ini memudahkan konsumen untuk memilih barang, memvisualisasikan, dan juga membandingkan beberapa furnitur dari beberapa vendor di satu platform. Dengan pendanaan Rp 5.250.000.000 pada tahun awal, Rp 1,500,000,000 pada tahun pertama, dan hutang jangka panjang sebesar Rp 750.000.000 di tahun pertama. Safe Space diluncurkan dengan mengoperasikan teknologi e-commerce yang canggih dan juga penciptaan brand awareness pada 5 tahun pertama ini. Safe Space diproyeksikan mencapai break even point pada tahun kedua dengan average return on investment 2.77; di mana net present value perusahaan pada tahun kelima mencapai Rp 12.347.290423,-.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Furniture Marketplace Platform, 3D Interior Design Feature, E Commerce Innovation, Digital Visualization Technology, Investment Feasibility
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business and Economics > S2 Business Management
Depositing User: Librarian 04 at Universitas Prasetiya Mulya
Date Deposited: 02 Mar 2026 10:38
Last Modified: 02 Mar 2026 10:38
URI: https://elib.prasetiyamulya.ac.id/id/eprint/1002

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