Mufo: Jasa Pindahan Premium di Jabodetabek

Widodo, Davin and Damianto, Deutelin Andika and Aulia, Rafdi and Darvin, Vanesa (2022) Mufo: Jasa Pindahan Premium di Jabodetabek. Masters thesis, Universitas Prasetiya Mulya.

[thumbnail of 01. COVER.pdf] Text
01. COVER.pdf - Cover Image

Download (206kB)
[thumbnail of 02. LEMBAR PERNYATAAN.pdf] Text
02. LEMBAR PERNYATAAN.pdf - Published Version
Restricted to Repository staff only

Download (281kB) | Request a copy
[thumbnail of 03. LEMBAR PERSETUJUAN.pdf] Text
03. LEMBAR PERSETUJUAN.pdf - Published Version
Restricted to Repository staff only

Download (829kB) | Request a copy
[thumbnail of 04. KATA PENGANTAR.pdf] Text
04. KATA PENGANTAR.pdf - Published Version
Restricted to Repository staff only

Download (217kB) | Request a copy
[thumbnail of 05. ABSTRAK.pdf] Text
05. ABSTRAK.pdf - Published Version

Download (160kB)
[thumbnail of 06. DAFTAR ISI.pdf] Text
06. DAFTAR ISI.pdf - Published Version
Restricted to Registered users only

Download (280kB) | Request a copy
[thumbnail of 07. BAB 1.pdf] Text
07. BAB 1.pdf - Published Version
Restricted to Registered users only

Download (287kB) | Request a copy
[thumbnail of 08. BAB 2.pdf] Text
08. BAB 2.pdf - Published Version
Restricted to Registered users only

Download (383kB) | Request a copy
[thumbnail of 09. BAB 3.pdf] Text
09. BAB 3.pdf - Published Version
Restricted to Registered users only

Download (327kB) | Request a copy
[thumbnail of 10. BAB 4.pdf] Text
10. BAB 4.pdf - Published Version
Restricted to Registered users only

Download (1MB) | Request a copy
[thumbnail of 11. BAB 5.pdf] Text
11. BAB 5.pdf - Published Version
Restricted to Registered users only

Download (493kB) | Request a copy
[thumbnail of 12. BAB 6.pdf] Text
12. BAB 6.pdf - Published Version
Restricted to Registered users only

Download (352kB) | Request a copy
[thumbnail of 13. BAB 7.pdf] Text
13. BAB 7.pdf - Published Version
Restricted to Registered users only

Download (285kB) | Request a copy
[thumbnail of 14. BAB 8.pdf] Text
14. BAB 8.pdf - Published Version
Restricted to Registered users only

Download (463kB) | Request a copy
[thumbnail of 15. BAB 9.pdf] Text
15. BAB 9.pdf - Published Version
Restricted to Registered users only

Download (221kB) | Request a copy
[thumbnail of 16. DAFTAR PUSTAKA.pdf] Text
16. DAFTAR PUSTAKA.pdf - Published Version
Restricted to Registered users only

Download (303kB) | Request a copy
[thumbnail of 17. LAMPIRAN.pdf] Text
17. LAMPIRAN.pdf - Published Version
Restricted to Repository staff only

Download (2MB) | Request a copy

Abstract

Population movement will always occur over time. Whether it comes from a job mutation, moving to a new residence, or looking for a new place to live. Jabodetabek, especially the city of Jakarta, does have high traffic in population movement. Apart from being the center of the nation's capital, Jakarta is also the center of the Indonesian economy. According to data from the Central Statistics Agency, 35.6% of Jakarta's population are migrants (BPS 2019). Mufo is a premium moving service that can be accessed by customers through the website and application. The services provided by Mufo start from packing, delivery, unpacking, and repositioning. Mufo targets customers in the underserved market segment, namely the upper class. This upper class needs comfort and practicality in moving that is packaged in premium services. The target market that Mufo wants to target is young workers who are already living well but still temporarily in Jabodetabek. To build brand awareness and achieve orders according to the specified target, Mufo uses several marketing activities. This marketing activity will be carried out both online and offline. For online, it will be done by utilizing social media ads. And offline, there are fleets with branding boxes and electronic video ads in the Jabodetabek apartment elevators. Both already have their respective portions and hopefully, this marketing activity is right on target. In the finance department, Mufo uses NPV with an equity value based on the going concern assumption, which means that the business will be considered to remain active for the foreseeable future. The initial capital that Mufo has is 11 billion which was obtained from 4 founders. The NPV projection obtained is 2.9 billion which is good and attractive in the eyes of investors.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Premium relocation services, Urban migration market, Upper-class consumer segment, Digital service platform, Integrated marketing strategy, Investment feasibility analysis, Net Present Value (NPV)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: School of Business and Economics > S2 Business Management
Depositing User: Librarian 01 at Universitas Prasetiya Mulya
Date Deposited: 12 Mar 2026 07:55
Last Modified: 12 Mar 2026 07:55
URI: https://elib.prasetiyamulya.ac.id/id/eprint/1055

Actions (login required)

View Item
View Item