POLYTILES : Inovasi Genteng Durable Berbahan Dasar Polypropylene Di Jabodetabek

Company Profile PT. Polytiles Indonesia is a manufacturing company located in Balaraja, Banten. PT. Polytiles Indonesia engaged in the production of plastic and silica sand roof tiles that named PolyTiles. The Company's vision is to become a major producer in the roof tile manufacturing industry and distribution of the building materials sector throughout Indonesia. Our Mission: • Creating innovative product • Enhance efficiency and productivity • Ensuring availability • Continuous improvement Business This business provides alternative products in the construction industry, especially roofing with polypropylene (PP) plastic as a binding material. The silica sand powder will be used as an aggregate, therefore will be mixed with PP plastic that has been chopped and heated to the previous melting temperature so that it can be mixed in the extruder machine. Market Our market focused on middle customer that has total market share of 43% or 43,899 houses which need 58,427,932 pieces of roof tiles in total (year 1). In the first year, we expect to grab 5% of total market share or 2,194 houses which generate a requirement of 2,921,396 roof tiles. Our company expect sales to grow by 4.3% in the next five years to 9.3% of total market share. In total, we will deliver 5,804,899 pieces of roof tiles in year 5 of financial year. Competition We are competing with other companies such as Kanmuri and M1 Class that produces common roof tiles. Our product will be marketed as a subtitute of our competitor’s product, because our roof tiles is lighter and cheaper total cost in constructing a house. our competitive advantage are we have a better process in the production of our product and we invest in automated machine that creates efficiency and more productivity which eliminates error in productivity. Also, we are the first company to use plastic as roof tiles, therefore we will have a first mover advantage in this Industry. Risk Our biggest risk related to the company are competition among existing competitors, supplier’s power of bargain, and buyer’s power of bargain. To overcome those risks, our company will do massive marketing to introduce our product to future customer, secondly is our raw material is 30% of plastic that are massively available in Indonesia as we could use used plastic as our raw material. To overcome with buyer’s power of bargain, we believe that Polytiles’ attribute or features such as lighter and stronger than existing product will win the competition. Management Team Our Management team is led by President Director, Operation Director, Finance and HR Director, Marketing Director, and Supply Chain Management Director. Operations Our head office and factory located in Balaraja, Banten. Polytiles will perform in house production and looking for raw materials from suppliers around Balaraja to enhance effiecieny. Our total full-time staff is 64 in year one and will be 96 in year five. Polytiles will use third party vendors such as Deliveree and others logistics company as delivery partner. PolyTiles will focus selling on Banten area for the first year, then expands the sales territory to Greater Jakarta, Bogor, and so on. Capital Requirement In terms of initial investment, Polytiles will need Rp 28.6 billion for capital expenditure and operation expenditure which is invested from shareholders. We expect to provide an exit or payback period in three years. Financial Snapshot In the fifth year, Polytiles expect to have sales of Rp 100 billion which grown by more than 100% compared to year 1 of Rp 49 billion.