Analisis Pengembangan Bisnis Lampu Hias “Lumiere”

Having a house or a place to stay is one of the basic needs for every human beside food and cloth. Aside from that, there is also a need for complementary goods to enhance the atmosphere inside the house such as vase, paintings, sculptures, and decorative lamps. According to Euromonitor report in 2014 about home furnishing industries in Indonesia, the highest sales goes into lighting category with current growth rate of 20% in 2013. The company notice a movement in human lifestyle tendency which is getting simpler day by day. Realizing this and the data provided by Euromonitor, Lumiere creates its product which is a dual function decorating lamp to fulfill both needs. Lumiere aims house owner located in the Jabodetabek area, man and women of middle-upper economy class. While running decorating lamp business, Lumiere applied differentiation strategy which is reflected on the product, service, and distribution in order to compete in the market. This strategy is implemented on each division by designing the product, controlling quality, promoting, adding the number of distributor, seeking the experienced lamp craftsman, and maintaining funds to run the company. The five primary business function in Lumiere which are marketing, operation, human resource, finance, and general director work close together to make the business runs well. An investment of Rp 20.000.000,- is needed to start the business. According to sales forecast and business valuation, Lumiere will have a return on investment of 183%, profitability index as 2 times, and 6 months of payback period. Therefore, the founders are confident that Lumiere is a visible business to run provided that the condition goes as it is now.