Analisis Pengembangan Bisnis Makanan Ringan Tradisional dengan Cita Rasa Modern : Leker Hut

Nowadays, snacks industry is a very promising indutry because of modern snacks popularity that undeniably has stolen the spotlight from traditional snacks. This happened because there are several factors such as lack of traditional snacks innovation and small number of traditional snacks seller available in the market. Knowing the facts stated above we have decided to solve those problems through leker combined with modern fillings so it can compete against the popular modern snacks. We also improve its quality that has been neglected by traditional snacks seller before. For example, we would improve its higienity. We have also confirmed market interest to traditional snacks and to leker through online survey that involved 114 respondent. As much as 87,7% respondent stated that they still have interest on traditional snacks but they found difficulty in finding the seller. Thus, we are confident that our project, Leker Hut, would achieve success because there is a need from the market and because of the high interest to our product. We have made the first year financial projection and it seems very promising at the end of the period with 22% ROA and 50% ROE. Our first outlet is located at Maze Market at Jl. Mh. Thamrin No. 11, Cikokol, Tangerang. Maze Market is a market area that rent its spaces to tenants of food and beverage industry or of fashion industry. It has a ‘night market’ concept and is established by PT. Excel Trade Indonesia.