BuaBeku

Himawan, Daniel and Wijaya, Edwin and Koen, Flegon and WInataatmadja, Yan Alvin (2011) BuaBeku. Other thesis, Universitas Prasetiya Mulya.

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Abstract

BuaBeku is a frozen fruit supplier who targeted restaurant, hotel, café and catering. According to our research, most of the restaurant have some trouble in serving fresh juice which waste problems and efficiency problems. And BuaBeku offer a solutions for those problems. BuaBeku is frozen fruit that processed through special process hygienically and BuaBeku can last for three months in freezer. Our products consist of soursop, strawberry, avocado, cantaloupe, guava, etc. Every product is packaged in 100 gram sachet equal with one portion of juice (160 ml – 180 ml). With this products, our clients can prepare juice faster and easier. As the first step, BuaBeku will target restaurant, café and hotel in Kelapa Gading and Sunter. These two areas are well known as culinary destination in Jakarta. BuaBeku also shows a good financial sign, with 371% of IRR (Internal Rate of Return), which is higher than expected return 12.78%. With this opportunity and forecast, we have faith that this business have a good future.

Item Type: Thesis (Other)
Uncontrolled Keywords: B2B Frozen Fruit Supplier, Foodservice Waste Reduction, Horeca Efficiency Solutions, Hygienic Fruit Processing, Single-Portion Juice Sachets, Urban Culinary Logistics
Subjects: T Technology > TP Chemical technology
Divisions: School of Business and Economics > S1 Business
Depositing User: Librarian 04 at Universitas Prasetiya Mulya
Date Deposited: 10 May 2026 15:15
Last Modified: 10 May 2026 15:15
URI: https://elib.prasetiyamulya.ac.id/id/eprint/2822

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