Pasar Kampoeng: Pasar Tradisional Modern dengan Distribusi Mandiri

Traditional market has been a part of the long-life history of Indonesian. In this market, seller and buyer makes transtions to satisfy both needs.Unfortunately, traditional market in Indonesia has an image as slummy, dirty, and stinky place to buy groceries. On the contrary, this view are very different when people goes into the modern market. AC Nielsen held a research in 2006 and it turned out that traditional market’s growth declined 8%, meanwhile, modern retail were growing 31.4%. Goods’ freshness and bargaining interaction among buyer and seller can be truly an advantage of the existence of traditional markets. By looking at the opportunity to develop this business, we are proposing a business plan to act as an alternative solution for buyers who would like to shop in traditional market with better cleanliness, comfort, and security level. Pasar Kampoeng is the brand we are offering to consumer. Moreover, the market is pack in adaptation of local culture applied in building physic and the atmosfer inside. General strategy applied by PT Pusaka Mulya Ritelindo as the management is differentiation. This strategy is chosen with the hope that the product we are offering will give a fresh brand-new concept to traditional market nowadays. Marketing Department will hold offensive marketing activities to build brand awareness of Pasar Kampoeng and to pull the attention of merchant and visitor to come and to shop. Market education and promotion with various exciting and attractive events will also held to help raising the visiting level to the market. The operational of the market is also the important factor to be noticed by management. By that, our operation department is aiming to give a satisfactory service to fulfill both our merchants and visitors needs. This can be done by the support of an efficient supply chain strategy and modern management that prioritizes performances objective: quality, dependability, flexibility, and cost Human resources department will have the role to capture qualified and competent candidates to run all the activities in Pasar Kampoeng and actively involved in building a positive corporate culture. This department will also responsible to arrange an interesting package of compensation to retain employees. Training and development is included in this department’s task to give employees a added value and of course to leverage the performance and productivity. Finance department is aiming to maximize corporate value through policy in investment, financing, and operation. According to the 25-years financial projection, it’s expected that this business will gain positive NPV with payback period for 7 years and IRR is bigger than the cost of capital. It can be concluded that this business plan is feasible.