Ngerti.in : platform digital yang menyediakan support group dan terapi profesional untuk mengatasi masalah stres dan depresi yang diakibatkan oleh perundungan, masalah keluarga dan tekanan kerja di Indonesia

Overview Mental health issues in Indonesia have been on the rise since 2013, with bullying, family troubles, and work pressure being the primary causes of stress and depression. Unfortunately, the stigma surrounding mental health, coupled with the uneven distribution of mental health services and a shortage of psychologists and psychiatrists, means that only a small number of those affected seek professional care. Solution Ngerti.in is a digital platform that combines 1-on-1 therapy with specialists, support groups, and self-activity content into one comprehensive application. It offers a novel approach to addressing mental health issues in Indonesia, focusing on support group services based on scientific studies from the University of Wollongong. These studies highlight the effectiveness of support groups for individuals suffering from mental illnesses. In Indonesia, mental health treatments are typically limited to 1-on-1 counseling, with no existing companies offering support groups to address these issues. Market Opportunity Indonesia, the world's fourth-most populous country, has 278.7 million people, 60% of whom use social media. With increasing public awareness of mental health and the rise of social media, Ngerti.in aims to reach 1.1 million consumers, or 5% of the population aged 18–44 in 20 major cities across Indonesia who have experienced mental health issues. The global digital mental health market's Compounding Annual Growth Rate (CAGR) suggests Ngerti.in can expect to grow by 20% per year. Human Resources The effectiveness of Ngerti.in’s services rely on high-quality human resources, particularly professional counselor partners and survivor partners. Ngerti.in will collaborate with the Indonesian Clinical Psychology Association and leverage LinkedIn and other social media platforms for recruitment. A rigorous screening process, along with regular orientation and training sessions, will ensure service quality. Marketing Strategy Ngerti.in will be available on Google Play and the iOS App Store. The company will employ various marketing channels to reach its target market, including online advertising, social media, and public relations. Partnerships with mental health organizations and educational institutions will further raise awareness. Marketing vi efforts will include billboards, social media campaigns, seminar events, KOL endorsements, campaign programs, and direct selling, all focused on demonstrating the reliability, responsibility, and efficiency of Ngerti.in's services. Technology and Service Enhancement Ngerti.in's digital platform will be developed in-house, utilizing advanced technology and robust human resource capabilities. Artificial intelligence technologies will further enhance Ngerti.in's services. To ensure service quality, all resources, including expert counselors and survivors, will undergo thorough acquisition and verification processes. The company will regularly monitor and analyze the success rate of consumer transactions to maintain high standards. Financial Projections Ngerti.in will generate revenue through service fees. Despite potential risks and the cost of capital, it is projected that Ngerti.in will reach its payback period within four years and three months. Financial indicators suggest that the Ngerti.in business model is feasible and sustainable with positive NPV 6,2 bio, Profitability Index 6,3 and MIRR 45%. Conclusion Ngerti.in is poised to revolutionize mental health care in Indonesia by providing accessible, effective, and innovative mental health services. With a strong emphasis on support groups, rigorous human resource management, and strategic marketing, Ngerti.in i