Pawder : layanan pencarian pasangan berbasis aplikasi untuk hewan peliharaan anjing dan kucing di Jabodetabek

Hong, Albert and Soya, Jezibel Alfiya and Mulyono, Nita P. and Haryanti, R. Rumy G. (2024) Pawder : layanan pencarian pasangan berbasis aplikasi untuk hewan peliharaan anjing dan kucing di Jabodetabek. Masters thesis, Universitas Prasetiya Mulya.

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Abstract

The pet shop industry has seen significant growth in recent years, driven by the increasing numbers of pet owners seeking high quality products and services for their beloved animals. As a key player in this thriving market, Pawder business aims to cater the needs of pet owners by offering “one stop solution” services including, match finder, products, grooming services, pet cafe, pet hotel, and pet health who are served by expert advice to ensure the health and happiness of pets. The pet industry is a robust and resilient sector, with a diverse range of products and services tailored to meet the specific needs of different types of pets. According to industry reports, the pet care market continues to expand, fueled by the growing trend of pet humanization and the increasing awareness of pet wellness. Pawder business targets this lucrative market segment by providing pet products and personalized services to meet the evolving demands of pet owners. Pawder business operates on a comprehensive business model that encompasses both retail and service-oriented components. We offer Match finder on Apps basis and in addition, we provide professional grooming services, veterinary consultations, pet care workshops to ensure the holistic well-being of pets under our care. We also carefully curated a collection of pet supplies, including premium foods, toys, accessories, sources from reputable manufacturers and vendors.
One of the key differentiators of Pawder business is our commitment to quality and customer satisfaction. We prioritize the health and happiness of pets above all else, and our team of experienced staff members is dedicated to providing personalized care and expert advice to pet owners.
Pawder marketing strategy focuses on building brand awareness, fostering customer loyalty, and attracting new clientele through targeted promotional campaigns and community engagement initiatives. We leverage digital channels, such as social media platforms and websites, to reach a wider audience and showcase our products and services. Additionally, we collaborate with local pet organizations to strengthen our presence in the community and demonstrate our commitment to animal welfare. In terms of financial performance, Pawder business has demonstrated steady revenue growth and profitability since its inception. Pawder diversified product offerings, competitive pricing strategies, and operational efficiency have contributed
to a positive financial outlook and sustainable business growth. We continuously monitor key performance indicators, such as sales volume, profit margins, and customer retention rates, to ensure long-term financial stability and operational success. Looking ahead, Pawder business is poised for expansion and diversification as we explore new growth opportunities and market segments. We plan to introduce holistic pet care programs, to enhance the value proposition for our customers and differentiate ourselves from competitors. By staying attuned to industry trends, consumer preferences, and technological advancements, we are confident in our ability to adapt and thrive in the dynamic pet market landscape. In conclusion, Pawder business, the first applications-based One Stop Solution services for pet dogs and cats in Indonesia is a trusted destination and
comprehensive solution for pet owners seeking expert services and compassionate care for their furry friends. With a strong focus on quality and customer satisfaction, we are committed to providing a safe and welcoming environment where pets are
treated with love and respect. We invite pet lovers to join us on this journey and experience the joy of pet ownership with us. Based on projections, it has exponential growth with an estimated membership in the 5th year of up to 68,000 members with a
projected 5th year revenue of more than IDR 40 billion. This business can generate a rate of return of more than 30% in the first 5 years, and is projected to grow as market share increases. Based on sensitivity analysis calculations, it was found that
our business could still provide profits even though it was in the Most-Likely condition, so we concluded that this business was worth running.

Item Type: Thesis (Masters)
Uncontrolled Keywords: One Stop Solution Pet Services, Pet Humanization and Wellness Trend, Pawder Business Growth and Profitability
Subjects: T Technology > T Technology (General)
Divisions: School of Business and Economics > S2 Business Management
Depositing User: Librarian 04 at Universitas Prasetiya Mulya
Date Deposited: 09 Jun 2026 04:43
Last Modified: 09 Jun 2026 04:43
URI: https://elib.prasetiyamulya.ac.id/id/eprint/434

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