Upaya Mendapatkan Brand Sponsorship di acara IFEX melalui program Know Better IFEX

Indonesia International Furniture Expo (IFEX) 2019 is an international furniture exhibition organized by Dyandra Promosindo. Every year the IFEX exhibition has increased significantly, both in terms of total transactions at the exhibition and the number of buyers who came to the exhibition. However, until now IFEX has not received brand sponsorship to support the exhibition. Therefore, this research is intended to further investigate the issue of no brand sponsorship support at IFEX 2019. The research approach that will be used is the Six Sigma DMAIC tool and the EMBOK concept. The problem identification technique used is in-depth interviews with IFEX internal parties which will be further analyzed using Rich Picture and Severity Urgency Matrix. Based on the results of the analysis, there is a priority issue, namely there is no brand sponsorship support. To get a solution, practitioners first look for the root cause using the Fishbone Diagram and then continue with the Interrelation Diagram. The root cause found is that the IFEX sponsor team does not understand how to convince sponsors to be interested in B2B events. From the analysis above, there are 3 alternative solutions that will be further selected using a decision diagram, and produce the best solution called the Know Better IFEX program. This program is expected to address the root causes of the existing priority problems.