Items where Author is "Ariella, Shanon Eden"
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Thesis
Ariella, Shanon Eden and Annisa, Zahrah (2024) Pengaruh Daya Tarik, Kredibilitas Influencer, dan Moderasi Kesesuaian Terhadap Niat Pembelian Influencer-branded Product. Other thesis, Universitas Prasetiya Mulya.