Items where Author is "Putri, Marcely Sarwono"

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Thesis

Sari, Marcella Novita and Putri, Marcely Sarwono (2015) Pengaruh Celebrity Endorser terhadap Brand Image, Subjective Norm yang Kemudian Mempengaruhi Behavioral Intention (Studi Kasus: Cloth Inc). Other thesis, Universitas Prasetiya Mulya.

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