Upaya Meningkatkan Customer Acquisition dari Endless Creative Lab

Endless Creative Lab is a young and dynamic creative lab design, which has several services provided, namely brand identity, and social media management, include graphic design, photography, and other designs requested by clients, with a target market that is divided into 3 segmentsm namely business micro, small and medium. The author along with the company’s decision to raise the existing problems is the number of clients that do not increase every year so the company needs to acquire new clients. The root cause of the problem found is the effectiveness of communication from Endless Creative Lab, which is not optimal, which does not use promotional tools for advertising, promotional containers such as inactive social media, proposals that are not updated so that all promotional containers are inactive and less informative for potenstial clients. Problem and root cause are found through primary data, secondary data, SWOT, SIPOC, severity urgency matrix, fishbone diagram, inter-relation diagram. Therefore, the authors propose several alternative solutions. Alternative solutions provided are activating and updating social media platforms for promotions and proposals, and advertising, then design workshops with Endless Creative Lab, finally collaborating with the BLP brand by Lizzie Parra. Based on the weighting method, the solution for activating and updating social media platforms for promotions and proposals and advertising will be carried out, namely by reactivating Instagram social media by incorporating the latest portfolios, transforming into profile businesses, searching for hashtags to help expand the potential reach of clients from the company. In addition, it also revised the proposal by adding complete information such as workflows, services provided, package deals and prices. Finally, do a promotion through advertising on the Instagram story. In conclusion, the solution can overcome the problems of Endless Creative Lab where running the alternative Endless Creative Lab successfully acquired two new clients.