Analisis dan Implementasi Pengembangan Bisnis Celana Dalam Mono

Henry, Jonathan and Raihan, Muhammad and Triputra, Nugroho and Vallerian, Reynaldo (2020) Analisis dan Implementasi Pengembangan Bisnis Celana Dalam Mono. Other thesis, Universitas Prasetiya Mulya.

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Abstract

MONO sebagai wirausaha di bidang pakaian yang fokus dalam membuat pakaian dalam dengan bahan yang breathable dan durable, dilengkapi dengan extra support. Badan Ekonomi Kreatif (Bekraf) dan Badan Pusat Statistik (BPS), pada tahun 2017 merilis bahwa sektor Ekonomi Kreatif menyumbang 7,38 persen terhadap total GDP Indonesia tahun 2016 dan sektor fashion berkontribusi sebanyak 18,15. Berdasarkan data data diatas MONO ingin menciptakan pakaian dalam dengan dengan bahan yang breathable dan durable untuk memenuhi kebutuhan pasar. MONO menargetkan masyarakat generasi y dan generasi z yang berada di kelas upper middle sebagai target pasar utama. MONO menjual produk brief boxer dengan harga Rp75.000 per unit dan memiliki dua varian warna, varian hitam dan abu. MONO melakukan penjualan secara online dan juga direct selling, sarana yang digunakan untuk melakukan penjualan online adalah sosial media seperti Instagram dan Whatsapp Business, dan E-commerce seperti Tokopedia dan Shopee.

Item Type: Thesis (Other)
Uncontrolled Keywords: Underwear, Men’s Underwear, Breathable, Durable, Extra Support
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs
Divisions: School of Business and Economics > S1 Business
Depositing User: Librarian 04 at Universitas Prasetiya Mulya
Date Deposited: 20 Mar 2026 08:38
Last Modified: 20 Mar 2026 08:38
URI: https://elib.prasetiyamulya.ac.id/id/eprint/1463

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