Analisis Perencanaan dan Bisnis Laundry Sehat: Studi Kasus Cotton Laundry

Cotton Laundry is an innovative business which is related to a laundry business industry. Cotton Laundry offers advantages over competitors by emphasizing aspects of health in washing clothes through a special washing technique aqua clean. In general, a laundry providing services which consist of laundry (act of regular washing with water) and dry clean (washing with special machines without using water). However, many people do not know many laundry washing results can have danger to health. For example, dry clean laundry using carcinogenic substances called Perchloroethylene that can cause cancer. Certain types of clothes must be washed with dry clean because they must not be exposed to water. While your usual laundry service, if done to often will damage the clothes. Through the aqua clean, Cotton Laundry providing solutions to these problems. Aqua clean will wash clothes using a machine with gentle mechanical action and special detergents with low chemicals level so the fabrics will not damaged and safe for the public health. In the finishing process, the clothes can be returned in best condition. Cotton Laundry makes a breakthrough by eliminating laundry and dry clean services. Instead, Cotton Laundry only offers aqua clean as the best solution to wash clothes. Cotton Laundry’s intended target market is people with age ranging from 18 to 65 years old, worked as housewives and employees, and included in the middle class. Cotton Laundry wants to reach its entire target market by choosing place to open a business in the middle of public so consumer can easily access it. Cotton Laundry expands its market and sales by giving discount coupons, advertisements in magazines, and collaborating with partners who became a helpers of Cotton Laundry to reach consumers. Partners will become the place to put the laundry before taken, washed, and delivered back by Cotton Laundry so consumers who live far away from the workplace can still wash in Cotton Laundry. In addition, Cotton Laundry informs the advantages of aqua clean to its target market who are not familiar with aqua clean yet. Cotton Laundry earns income that derived from the sales of aqua clean. With initial paid-up capital amounted to 100,000,000 rupiah, Cotton Laundry expects to achieve break even point in 1.5 to 2 years. Based on the financial analysis, it can be concluded that Cotton Laundry is a feasible business.