Felizkitchen.com Situs E-Commerce Bagi Mereka yang Suka Memasak

Cooking has been one of the most common hobbies in a society. Nowadays, there has been an uprising trend of people interested in western cuisine especially among the youngster chef in Jakarta. Unfortunately, it is known that finding the ingredients needed in western cuisine isn’t easy, even in the big city such as Jakarta. Due to that problem some even decide to give up on its passion of exploring western cuisine. Knowing those fact stated above, we decided to try making a online sites where people can easily look for any stuff and information that is related to cooking. We named it Felizkitchen.com. Using the online business model, customer now can even buy what they need anywhere and anytime through their gadgets (smartphone / tablet / computer) Moreover, from the survey that has been done at the beginning, the data show that most e-commerce business still focusing on fashion and gadget. Due to small number of e commerce business in food and beverage, we believe that our site will have the opportunity to grow rapidly and make it a potential business. Using the projection that has been made, in terms of 5 years, we believe that the business is able to generate rate of return around 40 % of IRR