Bradley’S British Tea House

People of Indonesia, especially in Jakarta is very famous for its habit of following trends. Trend will evolve into a lifestyle. This lifestyle is a major factor in someone choosing a product (or service). Same was the case in the food industry, where increasing habit of tea drinking community in Jakarta. Bradley's British Tea House is a tea house that brought the concept of British home. Principles are played in this tea house is shades, food, and drinks typical UK to attract consumers. The nuances can be strengthened by adding ornaments that smelled England. The food is excellent at Bradley's similar scones quick bread typical English. The scones are very popular in England, Scotland, Australia, and in many other countries influenced British culture. Therefore, Bradley's wish to introduce the unique culture to the people of Jakarta. British special drink offered in Bradley's is English breakfast, Scottish, and Irish tea; whereas for tea seed Bradley's Nayara White is derived from white tea, tea is not preserved and fermented. White tea leaf tea consists of young and contains low levels of caffeine. In the middle of the restaurant market competition is fierce, Bradley's management believes to be a new player that is respected. This is because Bradley's run through a unique concept and has not been implemented by other restaurant in the area of Jakarta. Nuance, food, and drinks typical english also be offered at Bradley's own advantages. Bradley's first outlet is located on Jl. Kertanegara 72, Kebayoran Baru, South Jakarta. With the right concept selection, product quality, completeness of facilities combined with a competitive strategy as well as a good business model and the right, the management believes that the business is currently run has a high level of sustainability. Saw an increase in turnover that occurs every month as well as the potential benefits we expect to achieve Rp 75,000,000/month as projected, then we believe that Bradley's is a viable business to run.