Wishing Tree: Customized Greeting Cards

Wishing Tree is a business in greeting cards industry that provides greeting cards for any occasion. Wishing Tree’s cards differ from any other cards that can be bought on bookstores, because they can be customized directly by the consumers. This customization service is the only service that offered by Wishing Tree. Consumers can order the design, theme, and wordings according to their personal preferences. This business is online-based and consumers can order cards directly from the website: www.wishingtree.co. According to Alpha Test result, 80% respondents said that they are willing to buy Wishing Tree Cards. This shows that Wishing Tree products have market attractiveness. Respondents also gave score 4.06 (out of 5) for overall card attributes and their interest toward Wishing Tree products. Based on those information, we can conclude that Wishing Tree has the attributes that can motivate consumers to buy the products. Within five-years projection, Wishing Tree is estimated to get Rp 4,385,910,000 per year, or equals 10% of total greeting card’s potential market in Jakarta. This result is based on worthiness analysis of Wishing Tree’s business for five years, that has the potential net profit of 25% from sales, Discounted Payback Period of 3.49 years, Net Present Value of Rp 611,655,226, and Internal Rate of Return of 72%. According on mentioned information, we can conclude that Wishing Tree business is worth to be developed.