Genera Custom Guitars: Produsen Gitar Elektrik Custom

Guitar custom business is all about craftmanship, it is a delicate taste of art combined with passion to serve a specialised customer profile, which is the enthusiast and skilled guitarists. Custom guitars are relevant to the market due to individual needs which could not be met by mass produced guitar manufacturers. The industry is growing as more and more guitarists come to realize their specified kind of needs in playing guitar. Genera Custom Guitars exist in the market with the philosophy of treating guitar as an art craft, quality comes over cost. We produce best value guitars and treat each individual customers to be unique in matter of preference, taste, and ideas in music expression. The management stressed the importance of being flexible in anticipating vast customers’ guitar designs as it is the key to capture consumer surpluses. By doing so, we are hoping to maintain healthy profit to gain sustainable growth and gradually emerge as competitive guitar luthiers. As the founder of the business, we believe this business promises great opportunity for the stockholders. With 5 years financial projection, investment in our business is estimated to have NPV as much as Rp 100.000.000,00. With total investments that are done by progress of Rp 20.000.000,00 the return the business generates in the future is estimated to be around five times. The terminal value if the business continues on is calculated to he around Rp 891.000.000,00. In conclusion, we are here to propose a well thought business model which has the potential to generate values matched for the stakeholders of our business.