Pengembangan Rangkaian Acara Sebagai Usaha Peningkatan Sponsorship Event Plaza Indonesia Film Festival 2022

Plaza Indonesia Film Festival (PIFF) is an annual event held by Plaza Indonesia Extension (PIE) this event is aimed to support the creative economy in Indonesia. PIFF plays nominated and award winning films from international festivals that are not shown in Jakarta's cinemas. Target market of PIFF are aged between 18-40 years old and who are interested or work in Indonesia films industry. Of the four problems found, the authors determine one priority problem of PIFF, which is Sponsorship Targets Not Achieved. With that, the writer determines an Increase sponsorship at the Plaza Indonesia Film Festival 2022 in the form of cash amounting to 2 times the sponsorship in 2020. The author uses four theories as a reference for basic thinking in this final project, namely lean six sigma, EMBOK, Event Collaboration, and Event Sponsorship. With these theories, the author can find the root cause of the priority problem that has been determined, which is that the series of events is still limited. These theories are also used to find three alternative solutions that authors will analyze to find the best solution for the PIFF event. The best solution that was found was to make a collaboration with the campus community to hold a short film competition as a pre-event for PIFF. With this solution, writers hoped that it can help and facilitate the Plaza Indonesia Extension team in implementing events, promotion and financial enhancement at the Plaza Indonesia Film Festival event.