PT Gurin: Penyedia Produk dan Layanan Penghijauan Atap Dak Beton

Atmadja, Benardi and Simamora, Fritz Obed and Khuangga, Raynaldo Andhika and Dwiarto, Andrew and Dharmawan, Septian Budhy (2018) PT Gurin: Penyedia Produk dan Layanan Penghijauan Atap Dak Beton. Masters thesis, Universitas Prasetiya Mulya.

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Abstract

Air conditioner, becomes one of Jakarta society’s basic needs. As a matter of fact, due to the high temperature, air conditioner causes household’s electricity bill to increase. PT Gurin offers green roof installation service for the building’s concrete deck. Green roof will help the owner of house, office with house and shop with house to reduce the high electricity bill caused the overuse of by air conditioner, and at the same time increase the beauty of the building. PT Gurin will run its operation in West Jakarta, because its location is strategical to grab market around Jakarta area. Gurin’s Management consist of several managerial postion which are the Director is responsible for decision making, the Marketing Manager is responsible for the marketing activities, the Operation Manager is responsible for the operating activities such as product deliveries and product installment, Finance Manager is responsible for the financing activities and HR & GA Manager is responsible for preparing the high quality human resource. Using Gurin we can reduce temperature around 2oC until 3oC. As a result its reduces high electricity bill caused by Air conditioner usage, increase the beauty of building by adding flowering plants on concrete deck combined with several garden design provided by the company. PT Gurin also gives one year warranty for the raw material if the product is damaged, and 4 times free maintenance for one year duration. PT Gurin ensures the feasibility and business income projection to the future. PT Gurin uses 3 methods to measure it’s business feasibility, namely NPV, IRR, and payback period. The most likely scenario, shows that with investing Rp 12,232,623,250 the company will get NPV around Rp 993,804,472 for 5 years into the future with IRR 9.93% and payback period for 4 years and 2 months. This projection also calculates some variables such as the changes of COGS price, sales price, the increase of worker’s salary, the need of total workers, and the beginning sales target realization on the first year of operation. This projection shows a probability of NPV above 0 around 71.38%.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Building Energy Efficiency, Concrete Deck Green-Roof, Garden Design Maintenance, Green Building Warranty, Rooftop Thermal Insulation, Urban Heat Reduction
Subjects: S Agriculture > SB Plant culture
Divisions: School of Business and Economics > S2 Business Management
Depositing User: Librarian 04 at Universitas Prasetiya Mulya
Date Deposited: 14 Apr 2026 14:08
Last Modified: 14 Apr 2026 14:08
URI: https://elib.prasetiyamulya.ac.id/id/eprint/2120

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