Analisa Strategi Investasi Aset Rumah Sakit Swasta Tipe C dengan Pendekatan Metode Balanced Scorecard

This research is based on the complication of measuring the performance of a hospital as in organization that works in the service department compared to business organizations that works in the product department. There has to be a more detailed method to measure the performance than just through its financial perspective (traditional measurement). Balanced scorecard method measures performance also through its non financial perspective. This research subject is RS Dinda, a type C hospital that is located in Tangerang. The purpose of this research is to find out whether RS Dinda’s strategy implementation has aligned with its vision and mission. The result of this research is that balanced scorecard method proven to be more detailed to measure the performance rather than using traditional measurement.