Pengembangan Bisnis melalui Situs Otomotif: Fastline Indonesia

Fastline Indonesia is automotive media that provided updated information about automotive products in Indonesia using the internet. Fastline Indonesia expects to attract attention of automotive enthusiast who like to be updated regarding the latest local and global automotive news and information. Fastline Indonesia aims to offer its services to meet the demand of premium and exclusive automotive enthusiast in Indonesia, especially in the urban cities such as Jakarta, Tangerang, Bandung, Semarang, Yogyakarta, Surabaya, and many more. There are five things that Fastline Indonesia offers Indonesian automotive enthusiasts. First, Fastline offer the latest information and news about automotive locally and globally. Second, Fastline provide service to sell or buy car with expert consultation. Third, Fastline offer advertising space for automotive community like driving, gathering or touring. Fourth, creates events for automotive brand or community. And the last, Fastline sells merchandise such as keychains, t-shirts, and polo shirts. Fastline Indonesia approach its customer through website and video as media information. Video and website updates are scheduled every week. Furthermore, Fastline Indonesia also active in social media such as Facebook and Twitter to maintain communication with customers. Fastline Indonesia will concentrate its business and marketing on the upper and middle class young executives with minimum out of pocket expenditure of sixty million rupiahs per year. This will establish a healthy, consistent, revenue base to ensure stability of the business. In addition, the event and merchandises order traffic is expected to comprise 50% of the revenues. Fastline Indonesia expect total sales of IDR 102.000.000 in the first year, IDR 293.600.000 in the second year, IDR 828.600.000 in the third year, IDR 1.525.200.000 in the fourth year and IDR 2.174.000.000 in the fifth year or average sales increase about 6% per year. The company does not anticipate any cash flow problems with 6.94% average return on investment. In this business project business analysis, there are two main proposal for Fastline Indonesia : 1. Develop customer relationship to promote Fastline Indonesia effectively through digital media 2. Develop Fastline Indonesia as a potential business project using digital media, advertisement, online showroom, documentation service for automotive activities, merchandise selling, and automotive events in Indonesia Investment and development in digital media would be the main activity for revenue stream source proposed by the team for the next 5 years financial growth of Fastline Indonesia. It is strongly suggested use this method to promote and build an effective relationship with the customers.