Analisa Bisnis Makanan Penutup Kane Kane Taiyaki Ice Cream

Kane Kane is a business developed by a combination of dessert, Taiyaki and Ice Cream into Taiyaki Ice Cream. Taiyaki, a fish-shaped like dessert is a unique dessert that originates from Japan itself are not common dessert here in Indonesia. Kane Kane served Taiyaki Ice Cream with filling that comes with selection of Oreo, Coco Crunch, Honey Star and Corn Flakes. Combined with Chocolate, Vanilla or combination of Chocolate and Vanilla Ice Cream on top of its filling. Lasly, it is served with a topping of Marshmellow and Pocky. Kane Kane’s brand concept came from Japanese touch of its Red Circle that represent the flag of Japan itself. Kane Kane was founded by an idea of serving unique dessert to a Lower-Middle Class population of Indonesia. The business itself was funded by the members itself along with capitals they owned such as channels, knowledge, experience to create Kane Kane as a business. To make it through the market, Kane Kane gone through a multiple research of the product and also where our product should be sold at. Kane Kane utilizes social media and word of mouth as a main marketing strategy to promote our products and brand to customers. Kane Kane’s store is located at Mal Ciputra that is currenly operated by 2 staffs. As a beginning Capital, Founders inject Rp 60.000.000 for equipment and operation with a monthly expense of Rp 17.579.300.