Gaze

GAZE is a local brand which produces multi gadget bag; a unique carrier that accomodate consumers’ need to carry multiple daily gadgets suchas smartphone, tablet PC, and accesories for those gadgets in a single bag. GAZEproritizes design and practicality asits two main value propositions which are expected to be perceived most by the targeted consumers. GAZE’s main target market is working men and women which who have a range age between 19 – 55, active and have some gadgets which they always use and bring everywhere daily such as tablet pc and smartphone. By carrying out differentiation in terms of usage and design as a key strategy in building this business, GAZE brings something new into the market which characterize GAZEs’ products with different added value from it’s competitors by presenting new way to carry daily gadgets used by cconsumers, so that they can organize their gadgets tidier and more stylish. GAZE has already conducted a grand launching of its first product, after they are done Alpha and Beta test.The results of the tests are used to fix technical problems occurred in the past before the grand launching was conducted on Indonesia Creative Week 2013. Initial capital spent for creating GAZE is Rp 30.000.000. According to the calculated valuation based on the five year projections, GAZE will have NPV of Rp 624.792.819,- and IRR of 251% by the end of it’s fifth operational year. The final figures on GAZE’s NPV and IRR indicates a positive value. Therefore it can be concluded that this business is feasible to carried out.