Zevin

ZEVIN is a premium brand which is unique in character, elegant, up-to-date and categorized as a limited product. These characters have been comunicated well to our target market through the concept design, product attributes, advertising, and service quality. Our design packaging is a reflection of our enviromental company values, also we have vendors who fully support us in development process. Expertise in production will ensure the product quality, showcased by our quality materials and product details. ZEVIN has already participated in men’s fashion industry. In the next five years, we are planning to expand our distribution chain locations and new market segment, both domestic and international scale. We primarily focus on urban and casual market for the first four seasons penetration, our next focus will be metrosexual market. Next, we also prepare ourselves for the implementation of market development strategies. Industry analysis indicates that that the power of buyer and vendor are pretty influential, with manageable level of new entrants and product substitution. ZEVIN offers a range of unique products in the local fashion shoes market and has implements like urban market penetration to support market development plan. Market penetration strategies can take forms below the line advertising, published articles, and word of mouth or viral marketing via online forums. Furthermore, ZEVIN also cooperates with media and fashion communities to gain brand recognition in men’s fashion industry. All these activities are planned based on the research and observation, conducted at preparatory stage. Production is estimated to grow 30% and 10% in second season, in each third and fourth season. In the next two years, we will increase our production quantity in order to respond the development activities explained in Chapter III. In ninth and tenth season, production quantity is estimated to increase by around 25% to 30%. Sales are estimated to grow by 50% in third and fourth season, 30% in fifth until eighth season, and 40% in ninth and tenth season. Those numbers are expected to increase company performance, especially our finance in the next five years. In profitability ratio, ZEVIN has an increasing trend of ROE and good ratio of ROA. More to that, the level of gross profit is expected to remain steady in 55% and 16% of profit margin. This condition will be achieved by full control margin of each sold product, either independently or through cooperation with retailers. In fifth season, ZEVIN has planned to implement Corporate Social Responsibility (CSR) to help the less fortunate children, and help meeting their basic needs. ZEVIN also plans to build an authentic Indonesian brand which will be known as a footware with unique character.