Bisnis Madu Berkualitas Beequest

PT. Madu Premindo offers natural honey products with the utilization of modern technology to provide quality that meets the SNI standard. The product comes with the name Beequest in three variants of flavor - kapok, longan, and multi flora. All three variants of this flavor are packaged in two options – plain honey and honey comb. The implemented marketing strategy is an offensive strategy. Beequest presents and positions itself as a natural supplement processed with high-tech microfiltration resulting in a pure honey products, hygienic and beneficial to the body. Its target market is a modern urban society and dynamic with high mobility rate and has concern for the health. Beequest is packed in modern packaging design to form an exclusive brand image, so that it can level and compete with imported honey. Established public confidence of Beequest is essential in the honey industry. Therefore, Beequest promotion activities will be conducted in an intensive communication and matched with the target market and positioning of Beequest. Apart from the aspect of modern packaging design, the operation strategy of PT. Madu Premindo attempts to apply the integrated transformation process in one factory, ranging from the extraction process until the packaging process. The company also uses production machines with international standards. The concern for quality is also reflected in the stage of quality control and quality assurance that will be conducted for several times during the production process. The goal is to maintain the quality of honey and reduce the risk of defect products. The quality of human resources is one of the elements to support the company's business activities. PT. Madu Premindo has planned and created organizational behavior that should be consistent with the vision, mission and the main strategy of the company. These values will be communicated to all employees periodically, so that the values remain embedded and can become the basis of each company's activities. The company's financial strategy is aimed at maximized value for its shareholders. The company targets to achieve profitability and payback period within 7,47 years. With an initial investment of Rp 6 billion, the company is able to create a promising positive value based on ten-year projection, NPV Rp 10,6 billion, and the total dividend payment of Rp 9,2 billion until the end of year 10.