Implementasi Key Performance Indicator (KPI) Terhadap Event Workshop di Creative Nest Indonesia

The author does an improvement project at Creative Nest Indonesia which is a final project and graduation requirement. Creative Nest Indonesia is a company to be a provider of training and job opportunities for all types of creative industries in Indonesia. The workshop entitled content creating for social media is one of the products of the CNI workshop category, which aims to equip every individual who wants or is already moving in the digital world, especially to create content that has good value, attractiveness, and selling power. The author's Project Improvement uses the DMAI concept which aims to identify problems in the workshop and provide the best solutions to provide positive changes for the workshop. In identifying problems, the author uses the in-depth interview method, as well as direct observation to gain insight into the problems at hand. The identified priority problem is that the SOP is not yet optimal. This has an impact on the trust of participants, teachers, partners, and sponsors of Creative Nest Indonesia. The author determines the target of improvement which is focused by CNI is to create KPIs using the SMART method as a reference in planning and implementing a workshop entitled content creating for social media in 2021. This is based on the event team that previously did not have a benchmark for working reference in fulfilling the process. SOP work for the implementation of the workshop, it is hoped that later KPIs that have been implemented can be useful to improve the quality of the workshop.