Analisis Value Event Pasar Ria untuk Menciptakan Event Online dalam Kondisi Pandemi COVID-19

PASAR RAiA is a non-profit event in the form of garage sale which is packaged into a festival event and organized by a community-based movement called Sadari Sedari. Engaged in environmental and educational issues, the activities that they are focusing on are reselling donated clothes and devoting the proceeds for education in Indonesia. To really understand this event even better, the writer has been doing research since November 2019 and was also involved in the preparation and implementation of PASAR RAiA. The author then identified a number of both internal and external issues of the event itself. The biggest and fundamental problem that PASAR RAiA experienced was their weak value that resulted in less understanding perceived by the audience. In this improvement project, the writer uses The Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control), rich picture, value proposition design, business model canvas, and theory of change method to solve the main problem from the root cause, to provide the best solution for improving the quality of the next event. In the midst of this pandemic COVID-19 situation faced by all citizens of the world, the writer hopes that the solution provided is able to help PASAR RAiA to convey the message they wanted well, through an alternative online activities that can be improved from the value that has not been conveyed in the previous event.