Peningkatan Sales Penonton dalam Event Greater Jakarta Liga Mahasiswa dengan Menggunakan Pendekatan Sponsor Pada PT. Bina Mahasiswa

PT. Bina Mahasiswa as a subsidiary from Mahaka Sport that focus only at Liga Mahasiswa. Researchers began working the project improvement for PT. Bina Mahasiswa Indonesia on February 5 2020 until March 15 2020. Due to coronavirus pandemic, researchers continue the data collection of all research after March 15 2020 using online media. Project Improvement is a necessity for graduation in S1 Event Management at Prasetiya Mulya. Researcher’s goals are to map problems that exist in the company and prioritize problems then create a priority problem using severity urgency matrix which leads us to “target audience underperforming” was then reviewed and discussed with PT. Bina Mahasiswa which creates an improvement target. Conceptual theory that was used in this Project Improvement covers EMBOK, Interview, Fishbone Diagram, Interrelationship Diagram, Severity-Urgency Matrix, and DMAIC (Lean Six Sigma), Experience Design, Weighted Table and supporting journal. Using fishbone diagram all the possible causes is analyzed using interrelationship diagram which resulted in root cause “LIMA’s priority in allocating funds for investment in production equipment to save production costs”. Based on the root cause, we proposed a solution “change in sponsorship approachment and payment” that will help sales without changing the priority scale of LIMA.