Bumi Offroad Mandiri: Trek Kendaraan Offroad Terpadu (Fasilitas Offroad Lengkap) di Bogor

Hobbies have become an important thing for humans because the flurry and fluctuating levels of stress sometimes make someone need "vent" to make themselves happier and forget all the rackets. Even a hobby can turn into a main profession said to be done professionally. There are many types of hobbies that exist today, one of which is offroad. In real practices, offroaders demand many services that are essential to do offroad hobby such as workshops, events, to offroad tracks & circuits. Even so, based on the results of interviews conducted, it was found that not all needs have been met by offroad service providers in the Greater Jakarta - Bandung areas. Bumi Offroad Mandiri comes with solutions to the problems of existing offroaders with providing integrated offroad service and facilities. Bumi Offroad Mandiri is one stop destination for offroaders across Jabodetabek - Bandung areas to fulfill their offroad hobby. Bumi Offroad Mandiri provides 9 hectares of integrated offroad services and facilities located in Bogor. The area offers standardized offroad facilities such natural terrain with unspoiled soil contour and Indonesia Offroad Federation (IOF)-authorized. Additionally, Bumi Offroad Mandiri also provides car care, workshops, and offroad events to fulfill offroaders needs. The overall strategy for Bumi Offroad Mandiri is differentiation, which to provide superior services compared to competitors. In the next 5 years, Bumi Offroad Mandiri will focus on building its brand equity with vigorous through the line marketing activities. Moreover, Bumi Offroad Mandiri are heavily revolves around people, and it will be priority for Bumi Offroad Mandiri to embrace the needs of stakeholders. Through a subscription scheme, customers can enjoy all the facilities with 6 monthly fees at Rp.3 million. Bumi Offroad Mandiri aims to achieve 1.500 subscribers by the end of 5 years with annual revenue Rp.42 billion. Profitability are expected to be 22% in net profit at the beginning of year 2 and increased subsequently in the following years as the business are expected to reach economics of scales to 36% net profit the end of years 5. In conclusion, Bumi Offroad Mandiri is an incredibly attractive business opportunity with Internal Rate of Return (IRR) 21% and payback period less than 5 years. With the project starts at 2022, the business needs Rp 28 billion for 73.7% equity.