Strategi Content Marketing untuk Meningkatkan Lead Conversion terhadap Inspigo for Business

Christine, Adelle and Karina, Krista Malem (2023) Strategi Content Marketing untuk Meningkatkan Lead Conversion terhadap Inspigo for Business. Other thesis, Universitas Prasetiya Mulya.

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Abstract

PT Inspigo Inovasi Indonesia atau Inspigo adalah sebuah platform podcast yang juga menyediakan layanan pembelajaran bagi perusahaan-perusahaan di Indonesia. Saat ini Inspigo sedang menghadapi masalah kurangnya jumlah klien yang berpotensi menjalankan proyek bersama Inspigo for Business. Dengan pendekatan konseptual pemasaran digital harapannya bisa meningkatkan jumlah calon klien yang tepat sasaran seperti orang-orang yang berasal dari berlatar belakang di bidang sumber daya manusia maupun para penentu keputusan seperti yang biasanya berjabatan manajer hingga. Melalui proyek perbaikan ini nantinya akan ada hasil berupa peningkatan konversi leads di Inspigo for Business yang bisa membawa pemasukan untuk perusahaan Inspigo.

Item Type: Thesis (Other)
Uncontrolled Keywords: pemasaran digital, konversi leads, podcast
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business and Economics > S1 Branding
Depositing User: Librarian 03 at Universitas Prasetiya Mulya
Date Deposited: 08 Jun 2026 08:34
Last Modified: 08 Jun 2026 08:34
URI: https://elib.prasetiyamulya.ac.id/id/eprint/67

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